Masar Join the waitlist

Every run.A little reward.

Run through London. Earn points. Discover independent Arab-owned cafés and bakeries.

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How Masar works

From the start line
to the till.

  1. 01

    Start

    Open Masar outdoors and tap the start button. Your phone's GPS maps your route as you go.

  2. 02

    Run

    See your distance, pace and time update on screen while you run.

  3. 03

    Verify

    We check your distance and speed from the route, then add 100 points for every kilometre.

  4. 04

    Collect

    Points build up in your wallet, run after run.

  5. 05

    Spend

    Show a one-off code at the till of an independent Arab-owned café or bakery.

The cafés

We're starting with independent Arab-owned cafés and bakeries across London. They set the offer. You bring the run.

Own a café? It's free to join the pilot, with no commission. Email us about your café

About Masar

Every run should
lead somewhere.

Masar is Arabic for path, or route. It's a running app made in London by Omnia Hamad, a runner, as a small independent project.

The idea is simple. Your runs already take you through the city, past the cafés, bakeries and corner spots that make a neighbourhood feel like home. Masar turns each kilometre into points you can spend at the independent Arab-owned ones, so your routine sends a little custom their way.

We're starting with a pilot in London, working with each café directly. No big company behind it, no ads, and no commission from the cafés.

Be on the
start line.

Join the waitlist and we'll email you when Masar opens in London.*

*T&Cs apply. Read our Terms. We use your email only to tell you when Masar opens. Privacy policy

Frequently asked questions

Is Masar free?
Yes. It's free to download and use during the pilot.
What are the points worth?
You earn 100 points for every verified kilometre. Points have no cash value and can't be sold or withdrawn. You spend them on the offers each café sets in the app.
Do treadmill runs count?
Yes, through Strava. Connect your Strava account and your indoor runs from it earn points, up to 500 a day. Runs you record in Masar itself need to be outdoors, so we can check the route by GPS. Walks are tracked but don't earn points. Full details in our Terms.
How do you stop cheating?
We recompute distance and speed from your GPS route. A run that doesn't add up earns no points.
Who can use it?
Anyone 16 or over, running outdoors anywhere. Points are spent at cafés in London.
Who is behind Masar?
Omnia Hamad, a London runner, as a sole trader. Masar is Arabic for path or route.